Isabeli Fontana in H&M swimsuit ads sets new frontier for bronze looks. Sometimes all it takes to achieve a coveted bronze skin color is overusing spray tan gun and tweaking color balance in Phoshop. Perhaps that’s how Isabeli Fontana, who models H&M’s newest summer swimsuits, became so dark bronze in the ads.
The message sent by H&M swimsuit ads made some doctors unhappy.
Dr. Ralph Braun, a dermatologist and professor at University Hospital Zürich, told, “I find this very alarming.” If Isabeli’s skin is the standard for tan, says Braun, then we’re in trouble. Many people, especially young, will [try] to emulate this and will try to be just as brown, even though their [skin] type is not possible.” http://www.20min.ch/tools/suchen/story/17963522
Keep in mind, though, that Isabeli Fontana is Brazilian with naturally olive skin tone. The color of her tan is impossible to achieve naturally if you have paler complexions. Your option is to bake beyond all healthy reasoning under midday sun and then top the result with a heavy dose of a fake tan spray.
It is not immediately clear how the 28-year-old Brazilian model has achieved the tan, leaving visitors to the site unsure whether she is wearing fake tan in the ads or whether she has achieved the deep tan from lying in the sun. Daily Mail
Trying to emulate someone so dark, notes Huffington post, could lead to an addiction to tanning — which, as doctors have recently confirmed, is officially called “tanorexia.” And as any addiction, tanorexia comes at a cost. If you take your tan from the sun or tanning lamps, you risk your skin health by increasing your risk of skin cancer. If you take your tan from a bottle, you expose yourself to a host of airborne chemicals, such as parabens, synthetic colorants, and dihydroxyacetone, a proven magnet for free radicals.
H&M have explained their concept. They insisted that a model with darker skin would best show the strong colors of the swimwear collection.
However, the earlier swimwear shot featuring Isabele Fontana shows that her skin tone is very, very normal and of course a lot healthier than the one she donned for H&M ads.
It’s not proven that all the glowing, bronzed faces in the ads and on the TV increase the rates of tanorexia. But do you think it’s healthy to promote a tan so dark?
PS. And her breasts on the picture above look a lot more natural than the photoshopped silicone buoys on the H&M ad with fuscia bikini, don’t you think? Maybe it’s Photoshop glitch, after all?